Privacy Policy

Last Updated: November 27, 2025

1. Introduction

At pmsguest, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website pmsguest.org and use our predictive analytics platform.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the website or use our platform.

2. Information We Collect

We collect information that you provide directly to us, information we obtain automatically when you use our platform, and information from third-party sources.

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account
• Subscribe to our platform
• Contact us for support or inquiries
• Fill out forms on our website
• Participate in surveys or promotions

This information may include:

• Name and contact information (email address, phone number)
• Company name and address
• Job title and role
• Payment and billing information
• Communication preferences

2.2 Property Data

When you use our platform, we collect data about your property including:

• Historical occupancy rates and booking data
• Revenue and pricing information
• Property characteristics and room inventory
• Guest demographic information (aggregated and anonymized)
• Distribution channel performance data

2.3 Automatically Collected Information

We automatically collect certain information when you access our website and platform:

• Device information (IP address, browser type, operating system)
• Usage data (pages viewed, features accessed, time spent)
• Log data (access times, error logs, performance metrics)
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for various purposes including:

3.1 Platform Services

• Providing, maintaining, and improving our platform
• Generating predictive analytics and forecasts
• Processing transactions and managing your subscription
• Providing customer support and responding to inquiries
• Customizing your experience and platform features

3.2 Communication

• Sending administrative information and updates
• Providing technical notifications and security alerts
• Responding to your comments and questions
• Sending marketing communications (with your consent)

3.3 Analytics and Improvement

• Analyzing usage patterns and trends
• Improving our algorithms and prediction accuracy
• Developing new features and services
• Conducting research and testing

3.4 Legal and Security

• Complying with legal obligations
• Protecting our rights and property
• Preventing fraud and unauthorized access
• Ensuring platform security and integrity

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Cloud hosting and infrastructure providers
• Payment processors
• Analytics and monitoring services
• Customer support tools

4.2 Business Transfers

We may share or transfer your information in connection with a merger, acquisition, reorganization, or sale of assets.

4.3 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

4.4 Aggregated Data

We may share aggregated, anonymized data that does not identify you or your property for research, marketing, or analytical purposes.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction.

5.1 Security Measures

Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication protocols
• Secure data centers with physical security
• Employee training on data protection
• Incident response and disaster recovery procedures

5.2 Limitations

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

6.1 Retention Periods

• Account information: Retained while your account is active and for a reasonable period thereafter
• Property data: Retained as necessary for platform functionality and historical analysis
• Transaction records: Retained as required for accounting and legal purposes
• Analytics data: Aggregated data may be retained indefinitely

7. Your Rights and Choices

You have certain rights regarding your personal information, subject to applicable laws.

7.1 Access and Correction

You may access and update your account information through the platform settings or by contacting us.

7.2 Data Portability

You may request a copy of your data in a structured, machine-readable format.

7.3 Deletion

You may request deletion of your personal information, subject to certain legal exceptions.

7.4 Marketing Communications

You may opt out of marketing communications by following the unsubscribe instructions in our emails or updating your communication preferences.

7.5 Cookies

You can control cookies through your browser settings. Please see our Cookie Policy for more information.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from the laws of your country.

We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

9. Children's Privacy

Our platform is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete such information.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page with an updated "Last Updated" date.

Your continued use of our platform after changes are posted constitutes your acceptance of the updated Privacy Policy.

12. Cookie Policy Reference

For detailed information about how we use cookies and similar technologies, please refer to our Cookie Policy.

13. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Data Protection Officer
Email: [email protected]
Phone: +44 20 7946 0958
Address: 25 Cabot Square, Canary Wharf, London E14 4QZ, United Kingdom

14. Legal Basis for Processing (GDPR)

For users in the European Economic Area, we process your personal information based on the following legal grounds:

• Contract performance: Processing necessary to provide our platform services
• Legitimate interests: Processing for business operations, security, and improvement
• Consent: Processing based on your explicit consent (e.g., marketing communications)
• Legal obligations: Processing required to comply with applicable laws

15. California Privacy Rights

California residents have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know whether personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to request deletion of personal information
• Right to non-discrimination for exercising privacy rights

To exercise these rights, please contact us using the information provided above.

16. Consent

By using our website and platform, you consent to our Privacy Policy and agree to its terms.